The Value Map, a product managers ally in assessing products position in the market

Posted by Maziar Adl on 6/16/21 5:45 AM

As a product manager, knowing the value of your products in the market is a never-ending pursuit. It is a fundamental gauge to determine whether the product needs changes and how best to position it in the market. There are different methods to assess value and use that to determine how to position the product. However, in this article, we will focus on Value Map, which is a tool to assess the positioning of your product in terms of price and customer value compared to the competition.  

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Topics: competitive analysis, value based pricing, product positioning

Webinar replay: Boost Your Competitive Analysis While Product Planning

Posted by Simon Leyland on 6/8/21 7:30 AM

Product management teams rely on competitive intelligence and market research to plan out their product lines. But what happens when you try to line up your internal product definition with third-party market research. The data schemas don't match, so what do you do? How do you effectively analyze and compare your own products to your competitors’ when the data is different?

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Topics: product management, webinar replay, market research

The Role of the Modern Product Manager

Posted by Jeff Strunk on 5/27/21 5:30 AM

Product Managers wear many hats… researcher, business manager, financial analyst, strategist, project manager, product tester, customer service rep, spokesperson honestly the list is endless.   

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Topics: product management

Competitive Assessment: How does your product stack up?

Posted by Jeff Strunk on 5/18/21 7:22 PM

It's a critical step in business; you have to know what you're up against to chart a course to success. Yet every year, many new products miss the mark, while others in the same market seem to have runaway success. What is it that sets these products apart? Technical capability? Marketing magnificence? Unimaginable innovation?

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Topics: competitive analysis

Just Released: Competitive analysis matrix and product repository

Posted by Kevin Jankay on 5/12/21 7:11 AM

Staying competitive means keeping an eye on your competitor’s products and ensuring that your products have a clear differentiating feature against them. Competitor’s products go through changes. Keeping your records up-to-date and regularly revisiting your side-by-side comparison charts is essential in ensuring your product is still staying ahead of its competitors.

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Topics: product portfolio management, product management, just released, competitive analysis

Webinar replay: Take your Product Management toolkit to the next level using Gocious

Posted by Simon Leyland on 5/3/21 12:43 PM

The Product Managers toolkit has traditionally relied primarily on general productivity tools like Excel, Word and PowerPoint. What happens when you make the change to something that has been specifically designed to help Product Managers?

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Topics: product portfolio management, product management, webinar replay

Just Released: Archiving your Product Lines

Posted by Kevin Jankay on 4/27/21 12:56 PM

Product lines sunset. Your teams need a space to experiment, learn, and review alternatives for a short period. You want to improve your product line organization. The feedback we receive from our users form the basis of how we improve our software. This is no exception.

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Topics: product portfolio management, just released

5 Reasons you need a product planning tool as a product manager

Posted by Maziar Adl on 4/27/21 12:54 PM

Product Managers play a critical role in balancing what customers want with their company’s objectives when identifying products that will be successful. Once these projections are made, they then need to drive the team responsible for turning this vision into reality. However, successful product ideation is not a Product Managers’ only purview. Product Managers also help facilitate or make decisions on what the next generation of products and features should be.  

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Topics: product portfolio management, product management, product strategy, digital transformation

EVC, a value-based pricing technique based on Competitive Analysis

Posted by Maziar Adl on 4/20/21 10:30 AM

Competitive analysis is a common practice to ensure your product is unique and competitive compared to others in the market. Once you have the breakdown of each product's differentiating features, you can perform an initial assessment on what price you could offer your product to the market using Economic Value to the Customer (EVC).

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Topics: product management, product strategy, value based pricing, product positioning

Collaborating on new and improved product opportunities using a Market Segmentation Grid

Posted by Maziar Adl on 4/6/21 6:08 PM

Deciding what products and features to offer to your customers requires a clear understanding of your markets. Once you identify market segments, you can propose different product configurations to meet each segment's needs. You can perform an analysis of your products side-by-side against your competition in each segment to see how the segment is being served and find opportunities for new and improved products.

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Topics: product portfolio management, product management, product strategy, product positioning

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