As product managers, you know that a meaningful product strategy and roadmap are more than just timelines. To control the product's destiny, many people have to come together to make adjustments along the way. Some decisions may result in compromises such as delayed launch, change in scope, or cost. Adjustments must then be made to align with business and customer expectations. These decisions require cross-functional team collaboration and a space that can provide them with the information they need to discuss and make an informed decision in the shortest time possible.
Seeing a product hit the market and into customers' hands is the most rewarding part of being a product manager. Knowing that your oversight, keen decision-making, and complex work result in products that improve people's lives makes the heavy workloads and stressful weeks worthwhile.
Manufacturing a product from scratch takes strategic planning, purposeful timing, and effective communication across all departments, from product development and engineering to sales, marketing, and even finance.
Every year, innovation brings new and improved products to life, making many amazing and brilliant things available to us, from advanced electronic systems to fuel-efficient or electric vehicles to AI technology, making the dangerous industries safer for humans.
The day-to-day experiences of product management roles have similarities between industries. There needs to be a product vision established, a development plan laid out, and a strategy to manage it all must be created.
What if you could conjure up a new car with the snap of your fingers? Or create the latest smartphone with the tap of a button? That is the kind of efficiency that people dream of, but since technology isn't quite there yet, manufacturers still rely on product managers to help bring these products to life as efficiently as possible.
Every business has an annual or multi-year objective to meet. They do this either by introducing new products, changing current ones, or sunsetting others. As Product Managers, you are one of the drivers for innovation. One question every business asks is how much will the introduction of new products contribute to the growth of our business and will it meet the objectives? Now Gocious will allow teams to capture growth metrics and visualize that on your roadmap.
Product roadmaps are a great way to keep track of your company's progress towards designing, building, and releasing new products to the market. A product roadmap creates a space where you can set goals, track performance, and make decisions for future development. When you have a plan to look over each product and product line, you'll be able to spot both the success and trouble spots with more insight and metrics to prove it. The product roadmap also provides a framework for communicating with stakeholders, investors, and marketing teams.
We've established that roadmaps are great for business, but how should a product roadmap be structured? How can a company keep track of multiple products and brands destined for various markets? We've got five simple steps you can use to build any product roadmap, along with an important tip for managing multiple product lines!
Products are becoming more complex, and understanding different market segments and personalizing products for each segment iteratively is on the rise. Providing different variations of the same platform and modules for different market segments is a way to enable personalization. But segments are shifting rapidly in the manufacturing space and keeping up with the pace of change and controlling this complexity requires new ways of working and new tools to support it.
We are pleased to announce the availability of Market Divisions, a set of features that allows you to define markets and capture product definitions that specifically address those markets.