Simon Leyland

Simon Leyland
More than 20 years experience working with product data at three OEMs and the worlds biggest automotive competitive data supplier.
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Recent Posts

Webinar replay: Boost Your Competitive Analysis While Product Planning

Posted by Simon Leyland on 6/8/21 7:30 AM

Product management teams rely on competitive intelligence and market research to plan out their product lines. But what happens when you try to line up your internal product definition with third-party market research. The data schemas don't match, so what do you do? How do you effectively analyze and compare your own products to your competitors’ when the data is different?

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Topics: Product managers, product management, Webinar Replay, market research

Webinar replay: Take your Product Management toolkit to the next level using Gocious

Posted by Simon Leyland on 5/3/21 12:43 PM

The Product Managers toolkit has traditionally relied primarily on general productivity tools like Excel, Word and PowerPoint. What happens when you make the change to something that has been specifically designed to help Product Managers?

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Topics: Product managers, product portfolio management, product management, Webinar Replay

Webinar replay: An integrated approach to product management

Posted by Simon Leyland on 3/25/21 11:03 AM

An integrated approach to product management will increase collaboration between team members, data and software systems. Doing this helps to lower the risk of a product failure, while raising your teams efficiency and reducing your organizations time to market.

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Topics: Product managers, product portfolio management, product management, Webinar Replay

Webinar replay: Using competitive analysis in your product planning

Posted by Simon Leyland on 2/25/21 10:40 AM

Doing an analysis on your competitive products is essential to making sure your planned products have the best chance of success in the marketplace. You must identify your strategic advantage and leave the competition in the rear-view mirror.

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Topics: Webinar Replay, Competitive analysis

Webinar replay: Optimize your product line with weighted scoring

Posted by Simon Leyland on 2/9/21 9:38 AM

Do you use weighted scoring today to make product and feature decisions?  Do you use your own scoring model?  or a simple Pugh analysis? How do you factor in innate bias in the decision-making process of what products and features to build?

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Topics: Configurable products, just released, weighted scoring, Webinar Replay

Webinar replay: Supercharge your PLM environment

Posted by Simon Leyland on 11/12/20 12:23 PM

Gocious recently held a webinar to discuss why integrating product planning with PLM is essential. The webinar, available to watch on-demand, presented the benefits of integration for PLM and product planning. We discussed how Gocious can help with that integration and also digitally transforming the product planning process.

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Topics: Product managers, Configurable products, manufacturing, Webinar Replay

Webinar replay: Product launch cycle trends in the age of agile manufacturing

Posted by Simon Leyland on 9/2/20 2:00 PM

Gocious recently held a webinar to discuss the results and insights of a recent industry market research study that we conducted. The webinar, available to watch on-demand, presented some of the key insights that we uncovered. We ultimately discussed the ways manufacturers can optimize their product launch cycle times.

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Topics: Product managers, Configurable products, manufacturing, Webinar Replay

Tapping Into Customer Needs When Product Planning

Posted by Simon Leyland on 4/20/20 6:30 AM

As a product manager, you are responsible for defining the "why" and the core of the "what" when planning a product. It is vital to understand your customers in and out to connect a product that meets their needs and wants; otherwise, you are just wasting time and money.

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Topics: Product planning

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Gocious Product Planning Blog

We support manufacturers in defining, making informed decisions, and communicating their product portfolio changes over time. Our solutions are aimed at reducing time-to-market and increasing the transparency of product portfolio changes. Gocious is a SaaS product portfolio management (PPM) solution that is a natural complement to PLM and CPQ systems, keeping the business and engineering teams in sync around a common product roadmap and feature definitions.

Our blog features tips, industry news, and more for:

  • Product Managers
  • Product Developers
  • Engineering
  • Marketing
  • And all the members of the product lifecycle

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