Just released: Controlling changes in shared product features

Posted by Kevin Jankay on 11/18/21 8:00 AM

It was a big effort, but we are finally here! Today we announce the general availability of change control for features. With this set of new capabilities at your disposal, you will be able to collaborate with your team more efficiently and run scenarios on your plans before publishing them across your product lines. You will also enjoy higher transparency as Gocious will highlight what features have changed since the last plan submission. 

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Topics: just released, change management

Just released: Value Map Charts

Posted by Kevin Jankay on 9/9/21 6:00 AM

Today, we are excited to announce the general availability of Value Map charts to help product portfolio managers take advantage of the market conditions and position their products for success. Using Value Maps, as a product manager, you can compare your products against competitors in terms of value and price to devise the best strategy to enter or adjust the position of your products in the market. 

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Topics: just released, competitive analysis, value based pricing, product positioning

Just released: Product Coverage Chart

Posted by Kevin Jankay on 9/1/21 6:00 AM

Understanding how well a market segment is served can provide you with invaluable insight as to the opportunities available for new products and areas to stay away from.  Can you imagine what a difference it would make to see in one visual how your product serves the market segments alongside your competition and whether there is a gap you can exploit?

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Topics: just released, product positioning, portfolio rationalization

Just Released: Capturing and tracking your product price

Posted by Kevin Jankay on 8/17/21 3:34 PM

In our conversations with you, it is clear that developing your product portfolio based on its features alone and without considering price can be risky and incomplete. So we decided to engineer and develop tools that enable you to analyze and make decisions on setting and communicating your products' price. Today we are pleased to announce the first step in a series of launches providing you with the ability to decide, capture and share price sheets for each of your products, including the impact that options would have on the price. With this capability, you can define multiple price sheets for your product and see the ranges of the prices your products will cover depending on the options selected.

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Topics: just released, value based pricing

Just released: competitive data import

Posted by Kevin Jankay on 8/2/21 10:23 AM

In our continued commitment to bringing product managers and product marketing researchers competitive analysis spaces, today, we are happy to announce that you can import competitive products and features, including options, into the Gocious central library.  You can use competitive product records to create competitive dashboards to compare competitive products side by side with yours. 

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Topics: just released, competitive analysis

Just Released: Product Specification Equations

Posted by Kevin Jankay on 7/26/21 12:18 PM

We are super excited to announce our latest capability for product managers to enhance their product scoring capability and define product specifications more accurately. With the introduction of equations, product teams can define specifications that can result from calculations based on features on the product.

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Topics: product portfolio management, just released

Just Released: Scoring Competitive Space

Posted by Kevin Jankay on 7/8/21 11:39 AM

We announced the availability of competitive analysis space and a repository to store and maintain competitive product data as the first of many capabilities we plan to introduce in this space. Today, we are happy to announce the general availability of product scoring in the competitive analysis space. With this new exciting feature, product teams can now analyze their products side by side with competition and have a quantitative way to visualize their product against competing alternatives.

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Topics: just released, competitive analysis

Just Released: Categorizing Product Lines

Posted by Kevin Jankay on 7/8/21 11:27 AM

Organizations with many products or variants need a way to organize their team and products to be easily managed and analyzed. Using the Gocious platform, you can organize your products into product lines. Today we are happy to announce that, in addition, you can now group your product lines under different categories. With categories, you can view all your product line changes and launch roadmap grouped by category.

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Topics: product portfolio management, product portfolio change roadmap, just released

Just Released: Competitive analysis matrix and product repository

Posted by Kevin Jankay on 5/12/21 7:11 AM

Staying competitive means keeping an eye on your competitor’s products and ensuring that your products have a clear differentiating feature against them. Competitor’s products go through changes. Keeping your records up-to-date and regularly revisiting your side-by-side comparison charts is essential in ensuring your product is still staying ahead of its competitors.

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Topics: product portfolio management, product management, just released, competitive analysis

Just Released: Archiving your Product Lines

Posted by Kevin Jankay on 4/27/21 12:56 PM

Product lines sunset. Your teams need a space to experiment, learn, and review alternatives for a short period. You want to improve your product line organization. The feedback we receive from our users form the basis of how we improve our software. This is no exception.

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Topics: product portfolio management, just released

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