Just released - competitive data import

Posted by Kevin Jankay on 8/2/21 10:23 AM

In our continued commitment to bringing product managers and product marketing researchers competitive analysis spaces, today, we are happy to announce that you can import competitive products and features, including options, into the Gocious central library.  You can use competitive product records to create competitive dashboards to compare competitive products side by side with yours. 

Read More

Topics: product management, just released, Competitive analysis

The Value Map, a product managers ally in assessing products position in the market

Posted by Maziar Adl on 6/16/21 5:45 AM

As a product manager, knowing the value of your products in the market is a never-ending pursuit. It is a fundamental gauge to determine whether the product needs changes and how best to position it in the market. There are different methods to assess value and use that to determine how to position the product. However, in this article, we will focus on Value Map, which is a tool to assess the positioning of your product in terms of price and customer value compared to the competition.  

Read More

Topics: product score, Competitive analysis

Competitive Assessment: How does your product stack up?

Posted by Jeff Strunk on 5/18/21 7:22 PM

It's a critical step in business; you have to know what you're up against to chart a course to success. Yet every year, many new products miss the mark, while others in the same market seem to have runaway success. What is it that sets these products apart? Technical capability? Marketing magnificence? Unimaginable innovation?

Read More

Topics: Competitive analysis

Just Released: Competitive analysis matrix and product repository

Posted by Kevin Jankay on 5/12/21 7:11 AM

Staying competitive means keeping an eye on your competitor’s products and ensuring that your products have a clear differentiating feature against them. Competitor’s products go through changes. Keeping your records up-to-date and regularly revisiting your side-by-side comparison charts is essential in ensuring your product is still staying ahead of its competitors.

Read More

Topics: product portfolio management, product management, just released, Competitive analysis, gocious release

Webinar replay: Using competitive analysis in your product planning

Posted by Simon Leyland on 2/25/21 10:40 AM

Doing an analysis on your competitive products is essential to making sure your planned products have the best chance of success in the marketplace. You must identify your strategic advantage and leave the competition in the rear-view mirror.

Read More

Topics: Webinar Replay, Competitive analysis

Just Released: Personalize your Gocious workspace with your own brand

Posted by Kevin Jankay on 2/22/21 12:20 PM

Here at Gocious, we realize how significant the value of brand is to our customers. A company brand brings more credibility and marketing leverage and brings a sense of pride, ownership, and belonging. Not to mention, branding your space gets you out of trouble with the marketing and branding team! 

Read More

Topics: Product planning, product manager, Competitive analysis, gocious release

Subscribe Here!

Gocious Product Planning Blog

We support manufacturers in defining, making informed decisions, and communicating their product portfolio changes over time. Our solutions are aimed at reducing time-to-market and increasing the transparency of product portfolio changes. Gocious is a SaaS product portfolio management (PPM) solution that is a natural complement to PLM and CPQ systems, keeping the business and engineering teams in sync around a common product roadmap and feature definitions.

Our blog features tips, industry news, and more for:

  • Product Managers
  • Product Developers
  • Engineering
  • Marketing
  • And all the members of the product lifecycle

Recent Posts