Gocious Blog

Maziar Adl

Maziar Adl
Software, Technology and Information Systems Executive with experience in design, development, roll-out and operations of business and consumer application systems, platforms and IT infrastructure.
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Recent Posts

Are You Capitalizing on Your Digital Transformation Investment?

Posted by Maziar Adl on 7/6/20 6:15 AM

Most hard goods manufacturers are embracing the digital transformation by focusing on their factory floor operations. They are spending millions and, on occasion, billions of dollars on upgrading equipment and streamlining processes. Often though, very little attention is given to the front-end of manufacturing. Why do manufacturers fail to extend their digital transformation to the early product definition, planning, and design stage? 

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Topics: Product planning, manufacturing

A New Way to Analyze and Visualize Your Product Definition

Posted by Maziar Adl on 6/29/20 6:15 AM

Within the manufacturing world, product planning teams are chartered to define new products to meet customer and market needs. These products are often made up of countless individual feature sets, packages, and options, adding to the complexity of products. There is a strong need for decision analytics to help inform decisions, reduce complexity, and increase speed to market. 

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Topics: Configurable products, Product planning

Top 3 Pain Points Affecting Manufacturers & Product Planners

Posted by Maziar Adl on 6/8/20 6:15 AM

One of the biggest challenges product planners and manufacturers face is hitting the production schedule. You have to be careful that you don’t rush product launch and end up with a misaligned product, or miss fulfilling customer needs or market opportunities. The goal is to optimize around production and equipment efficiencies. And although changes are inevitable during production, having the tools to quickly react and resolve them is critical.

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Topics: Configurable products, Product planning, manufacturing

5 Tips To Better Align New Products To Customers

Posted by Maziar Adl on 4/27/20 9:35 AM

Product Planners have to be obsessed with the development of their products.  

What do consumers really need? What features are essential? What will resonate with the market?

It can be a little too easy to aggressively pursue product development in a way that drives a misalignment between expectation and reality in the customer's experience. Of course, product planners want to create the perfect product, but even an ideal model can produce a negative customer experience if you don’t plan ahead.

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Topics: Configurable products, Product planning

5 Things Learned So Far About Rapid Product Development From COVID-19

Posted by Maziar Adl on 4/6/20 6:58 AM

In the wake of COVID-19, companies like Dyson are trying to help the situation by retooling manufacturing to produce vital medical equipment and supplies. Companies like Medtronic are responding in-kind by releasing ventilator design specifications for free use.

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Topics: Configurable products, Product planning

Manage Product Complexity and Increase Speed to Market

Posted by Maziar Adl on 3/30/20 7:14 PM


Introducing our powerful software that introduces new methods and simplified modeling for decision-makers and managers of configurable products to strategically analyze product features. 

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Topics: Product managers, Configurable products

Product Planning and Development 

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We make it easy to choose and test your product’s optimal features and components by combining analysis and testing with collaboration tools.

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