Maziar Adl

Maziar Adl
My main job is to run our Southern California based venture, Gocious, a product planning software for manufacturers that empowers better product innovation for discrete manufacturers. I oversee end to end design, implementation, and development of Gocious products and features. I have a long history of bringing automation and digital transformation to different organizations to ensure they stay competitive by taking advantage of recent technology and organizational trends.
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Recent Posts

The Value Map, a product managers ally in assessing products position in the market

Posted by Maziar Adl on 6/16/21 5:45 AM

As a product manager, knowing the value of your products in the market is a never-ending pursuit. It is a fundamental gauge to determine whether the product needs changes and how best to position it in the market. There are different methods to assess value and use that to determine how to position the product. However, in this article, we will focus on Value Map, which is a tool to assess the positioning of your product in terms of price and customer value compared to the competition.  

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Topics: product management, weighted scoring, Competitive analysis

5 Reasons you need a product planning tool as a product manager

Posted by Maziar Adl on 4/27/21 12:54 PM

Product Managers play a critical role in balancing what customers want with their company’s objectives when identifying products that will be successful. Once these projections are made, they then need to drive the team responsible for turning this vision into reality. However, successful product ideation is not a Product Managers’ only purview. Product Managers also help facilitate or make decisions on what the next generation of products and features should be.  

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Topics: Product planning, product portfolio management, product management, product roadmap

EVC, a value-based pricing technique based on Competitive Analysis

Posted by Maziar Adl on 4/20/21 10:30 AM

Competitive analysis is a common practice to ensure your product is unique and competitive compared to others in the market. Once you have the breakdown of each product's differentiating features, you can perform an initial assessment on what price you could offer your product to the market using Economic Value to the Customer (EVC).

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Topics: Product planning, product management, product strategy

Collaborating on new and improved product opportunities using a Market Segmentation Grid

Posted by Maziar Adl on 4/6/21 6:08 PM

Deciding what products and features to offer to your customers requires a clear understanding of your markets. Once you identify market segments, you can propose different product configurations to meet each segment's needs. You can perform an analysis of your products side-by-side against your competition in each segment to see how the segment is being served and find opportunities for new and improved products.

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Topics: Product planning, product lifecycle management, product manager, product strategy

Just released: See the impact of specifications on your product score

Posted by Maziar Adl on 3/9/21 4:49 PM

Our previous article, we explained how Gocious' Weighted Product Score can help you determine how well your product meets market and business constraints. With our new release, you can now identify how specifications are impacting your overall product score. With this new feature, you can detect and address underperforming specifications to improve your overall product fit.

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Topics: Product planning, product strategy, product score, just released, weighted scoring, gocious release

Just released: Tracking changes of your product line configuration

Posted by Maziar Adl on 3/1/21 7:46 PM

We are excited to introduce the Change Report into the Gocious product portfolio management solution.  The Change report is a feature that enables the comparison of product line plan versions and increments to gain visibility into what has changed from one to the other, with just a click of a button.

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Topics: product portfolio management, product roadmap, just released

Improving your product fit using weighted score

Posted by Maziar Adl on 1/19/21 8:09 AM

Deciding on what products and features to offer to the market requires an understanding of your business and customer needs. At times, you need to strike a balance between multiple factors to come up with a product that best meets those needs. However, the factors requiring consideration are often competing with each other.

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Topics: product plan, product mix, product management, product score

Three ways to visually analyze and communicate your product line

Posted by Maziar Adl on 12/17/20 12:42 PM

To meet your customers' demands as a discrete manufacturer, you need to create a product line with various products and options with many possible configurations. Designing your product line for your customers in a way that is not confusing and in the same time meets their personalization needs can be a challenge. Visualizing entire product lines is a way to ensure it is serving the market needs and is easy to understand from a customer's perspective. It is also an essential tool to strategically communicate what is being built and how it serves the market, enabling everyone inside the organization to stay aligned and informed.

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Topics: Configurable products, Product planning, product plan, product portfolio management, product mix, product management, product strategy, product family, product configuration

Creating an agile product portfolio roadmap

Posted by Maziar Adl on 12/8/20 1:51 PM

There has been a recent change in the market, and you need to analyze your product line and plan a change to the current features and products immediately to address the market in 3 months.

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Topics: Configurable products, product plan, product portfolio management, product line, product mix, product management, product strategy, product roadmap

Enhance your product planning to supercharge your PLM

Posted by Maziar Adl on 11/16/20 7:38 PM

Does this sound familiar? You're deep into a new product development process and heads down working on executing the product plan. Suddenly, you realize discrepancies in the products and feature definitions, the timelines to launch them, and their configurations. A myriad of spreadsheets, text documents, and presentation files stored in different places make it confusing to navigate as you are not sure what the latest approved decisions and definitions are. This means that now is the time to stop what you're doing and jump into the 'data scramble' and send a deluge of emails to product planning and product management teams to get the answers you need with a definitive picture of the product line.

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Topics: Product planning, product plan, product portfolio management, PLM, product lifecycle management

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Gocious Product Planning Blog

We support manufacturers in defining, making informed decisions, and communicating their product portfolio changes over time. Our solutions are aimed at reducing time-to-market and increasing the transparency of product portfolio changes. Gocious is a SaaS product portfolio management (PPM) solution that is a natural complement to PLM and CPQ systems, keeping the business and engineering teams in sync around a common product roadmap and feature definitions.

Our blog features tips, industry news, and more for:

  • Product Managers
  • Product Developers
  • Engineering
  • Marketing
  • And all the members of the product lifecycle

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