Gocious recently held a webinar to discuss the results and insights of a recent industry market research study that we conducted. The webinar, available to watch on-demand, presented some of the key insights that we uncovered. We ultimately discussed the ways manufacturers can optimize their product launch cycle times.
Products are becoming more and more complicated—and manufacturers are having a harder time keeping up. 92% of manufacturers have reported that their products have become more complex over the last half-decade. This complexity isn’t limited to incorporating the software and circuitry that comprise the IoT—even purely mechanical designs have become more intricate.
Gocious and JATO Dynamics North America recently held a webinar for manufacturing product planners, designers, and engineers to discuss customer behavior trends in manufactured products. The webinar, available to watch on-demand, hosted experts from the two companies who evaluated the situation manufacturers face in designing product lines with complex customizations.
The hallmark of a good company is that it’s sensitive to the ways in which users want them to improve their products. The benchmark for sensitivity, however, has changed dramatically over the past few years. Product lifecycles are much shorter—across manufacturing industries, companies now derive more than half their revenue from products less than three years old. In other words, product planners need to begin adopting an Agile mindset iterating the new and improved version of their product almost as soon as the Mark One version hits the shelves.
If you're a manufacturing product planner, designer, or engineer, join us on Thursday, July 30, 2020, for our first webinar: Customers want customization...but do they want the options? In this webinar, experts from JATO Dynamics market research and Gocious product decision analytics will explore and discuss trends around customer behavior in manufactured products.
Most hard goods manufacturers are embracing the digital transformation by focusing on their factory floor operations. They are spending millions and, on occasion, billions of dollars on upgrading equipment and streamlining processes. Often though, very little attention is given to the front-end of manufacturing. Why do manufacturers fail to extend their digital transformation to the early product definition, planning, and design stage?
Product planners are like artists. They interpret and translate customer needs into product requirements. Unfortunately, they spend so much time managing the product requirements process that they don’t have as much time to truly innovate.
One of the biggest challenges product planners and manufacturers face is hitting the production schedule. You have to be careful that you don’t rush product launch and end up with a misaligned product, or miss fulfilling customer needs or market opportunities. The goal is to optimize around production and equipment efficiencies. And although changes are inevitable during production, having the tools to quickly react and resolve them is critical.
The complexities of manufacturing products can get out of hand quickly. Product planners and manufacturers need practical, robust tools to gain valuable insight into their product management.