Product Management tools: today and tomorrow

Posted by Simon Leyland on 11/22/21 6:30 AM

Product Management plays a key role inside companies driven by their products; it’s instrumental for organizational growth and strategic market advantages. 

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Topics: product planning, manufacturing, product portfolio management, product management, product strategy, digital transformation, tools

5 Reasons you need a product planning tool as a product manager

Posted by Maziar Adl on 4/27/21 12:54 PM

Product Managers play a critical role in balancing what customers want with their company’s objectives when identifying products that will be successful. Once these projections are made, they then need to drive the team responsible for turning this vision into reality. However, successful product ideation is not a Product Managers’ only purview. Product Managers also help facilitate or make decisions on what the next generation of products and features should be.  

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Topics: product portfolio management, product management, product strategy, digital transformation

Are You Capitalizing on Your Digital Transformation Investment?

Posted by Maziar Adl on 7/6/20 6:15 AM

Most hard goods manufacturers are embracing the digital transformation by focusing on their factory floor operations. They are spending millions and, on occasion, billions of dollars on upgrading equipment and streamlining processes. Often though, very little attention is given to the front-end of manufacturing. Why do manufacturers fail to extend their digital transformation to the early product definition, planning, and design stage? 

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Topics: product portfolio management, product management, digital transformation

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