In our continued commitment to bringing product managers and product marketing researchers competitive analysis spaces, today, we are happy to announce that you can import competitive products and features, including options, into the Gocious central library.  You can use competitive product records to create competitive dashboards to compare competitive products side by side with yours. 

We are super excited to announce our latest capability for product managers to enhance their product scoring capability and define product specifications more accurately. With the introduction of equations, product teams can define specifications that can result from calculations based on features on the product.

We announced the availability of competitive analysis space and a repository to store and maintain competitive product data as the first of many capabilities we plan to introduce in this space. Today, we are happy to announce the general availability of product scoring in the competitive analysis space. With this new exciting feature, product teams can now analyze their products side by side with competition and have a quantitative way to visualize their product against competing alternatives.

Organizations with many products or variants need a way to organize their team and products to be easily managed and analyzed. Using the Gocious platform, you can organize your products into product lines. Today we are happy to announce that, in addition, you can now group your product lines under different categories. With categories, you can view all your product line changes and launch roadmap grouped by category.

Staying competitive means keeping an eye on your competitor’s products and ensuring that your products have a clear differentiating feature against them. Competitor’s products go through changes. Keeping your records up-to-date and regularly revisiting your side-by-side comparison charts is essential in ensuring your product is still staying ahead of its competitors.

Product lines sunset. Your teams need a space to experiment, learn, and review alternatives for a short period. You want to improve your product line organization. The feedback we receive from our users form the basis of how we improve our software. This is no exception.

As a product manager, you go through many communication channels to understand your market's needs and define the future product. You collect the information, formulate the product, and complete the product plan, representing many days and months of work. The work doesn't stop there though! Once the product is defined, the product managers face the challenge of communicating the product plan with the broader organization and keeping everyone informed of any changes.

At Gocious, we realize that providing easy access to a central repository, where your stakeholders can get the information they need, about the product's future with a click of a button is essential. From leadership to marketing and engineering, many stakeholders need to always have ready access to the product information without the need or fear of making adverse changes to the product plans.

Now with Gocious, you can invite your stakeholders into your workspace as a viewer. The viewer role allows the user to view the product configurations, features, and reports. They can also export reports in PDF and Excel. However, they would not be able to edit or change any information in the system.

We are excited to announce that we now provide unlimited viewer roles free as part of our Portfolio+ offering subscription.

The success of product teams can boost the performance of a business. Providing the capability to enable and speed up communication provides a powerful way to align the organization and receive valuable feedback from all parts of the company.

Get started with our free trial and boost your product communication power.

Creating your product line on a digital platform at first seems easy. You open a spreadsheet, create a column for each product, add features on rows, and specify whether the features are standard, optional, or unavailable in the cells. Seems straightforward until relationships become complex, products and features grow in quantity, and more importantly, you need to analyze different scenarios. That’s where Gocious makes a difference. With Gocious, you can create product lines fast, re-use features from a central library, configure complex relationships with ease, and now copy a product and make changes to create a new product in the same line. With this capability, you can copy all the product definitions, including features and their configuration, instead of starting from scratch. 

Here at Gocious, we realize how significant the value of a brand is to our customers. A company brand brings more credibility and marketing leverage and brings a sense of pride, ownership, and belonging. Not to mention, branding your space gets you out of trouble with the marketing and branding team!