Webinar - Customers want customization...but do they want the options?

Posted by The Gocious Team on 7/21/20 3:40 PM
The Gocious Team


If you're a manufacturing product planner, designer, or engineer, join us on Thursday, July 30, 2020, for our first webinar: Customers want customization...but do they want the options? In this webinar, experts from JATO Dynamics market research and Gocious product decision analytics will explore and discuss trends around customer behavior in manufactured products. 

Today's customers demand customization, so products are growing in complexity because of multiplying options. How can product teams meet the insatiable appetite for customization without creating unsellable combinations? How are manufacturers sifting through vast amounts of data to make the right decisions?   

Register Now! Customers want customization... but do they want the options?

President of JATO North America, Matt Weiss will share market trends from across the manufacturing and automotive industries. Gocious CMO Mark Kapczynski and Gocious Customer Success Director Simon Leyland will introduce product decision analytics, and talk about how product planners and managers can better understand and control the complexity of options within a defined product line.


Join the experts

Matt Weiss, President, JATO - N.A., has worked for Ford Motor Company, Jaguar Land Rover, and Ferrari. His career has focused on bringing together teams to use data and digital solutions. He enjoys using data to launch new products, improve processes, grow sales, and maintain a lean and agile expense structure.

Mark Kapczynski, Gocious CMO, has an extensive background, including the automotive, fintech, information services, and media industries. He blends his knowledge and expertise in marketing with a passion for growing and building businesses. Mark brings his direct experience from work at Microsoft, Experian, Envestnet, and Wrench to lead Gocious' launch into the market.

Simon Leyland, Gocious Director of Customer Success, has worked with some of the world's top automakers, including Ford, BMW, and Jaguar Land Rover, in various roles centered around product data. Simon brings his wealth of knowledge and experience to Gocious to identify the challenges product planners and managers have in manufacturing and to jointly develop solutions that meet their needs.


Please join us as we explore, discuss, and debate today's industry trends in product customization.

Don't forget to register and we'll see you on Thursday, July 30, 2020 at 10AM PST/1PM EST!

Register Now!


Topics: Product planning, manufacturing

Product Planning and Development 

About Gocious

We make it easy to choose and test your product’s optimal features and components by combining analysis and testing with collaboration tools.

Our blog features tips, industry news and more for:

  • Product Managers
  • Product Developers
  • Engineering
  • Marketing
  • And all the members of the product lifecycle

Subscribe to the blog

Popular Posts