Just released: Value Map Charts

Posted by Kevin Jankay on 9/9/21 6:00 AM

Today, we are excited to announce the general availability of Value Map charts to help product portfolio managers take advantage of the market conditions and position their products for success. Using Value Maps, as a product manager, you can compare your products against competitors in terms of value and price to devise the best strategy to enter or adjust the position of your products in the market. 

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Topics: just released, competitive analysis, value based pricing, product positioning

Just released: Product Coverage Chart

Posted by Kevin Jankay on 9/1/21 6:00 AM

Understanding how well a market segment is served can provide you with invaluable insight as to the opportunities available for new products and areas to stay away from.  Can you imagine what a difference it would make to see in one visual how your product serves the market segments alongside your competition and whether there is a gap you can exploit?

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Topics: just released, product positioning, portfolio rationalization

The Value Map, a product managers ally in assessing products position in the market

Posted by Maziar Adl on 6/16/21 5:45 AM

As a product manager, knowing the value of your products in the market is a never-ending pursuit. It is a fundamental gauge to determine whether the product needs changes and how best to position it in the market. There are different methods to assess value and use that to determine how to position the product. However, in this article, we will focus on Value Map, which is a tool to assess the positioning of your product in terms of price and customer value compared to the competition.  

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Topics: competitive analysis, value based pricing, product positioning

EVC, a value-based pricing technique based on Competitive Analysis

Posted by Maziar Adl on 4/20/21 10:30 AM

Competitive analysis is a common practice to ensure your product is unique and competitive compared to others in the market. Once you have the breakdown of each product's differentiating features, you can perform an initial assessment on what price you could offer your product to the market using Economic Value to the Customer (EVC).

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Topics: product management, product strategy, value based pricing, product positioning

Collaborating on new and improved product opportunities using a Market Segmentation Grid

Posted by Maziar Adl on 4/6/21 6:08 PM

Deciding what products and features to offer to your customers requires a clear understanding of your markets. Once you identify market segments, you can propose different product configurations to meet each segment's needs. You can perform an analysis of your products side-by-side against your competition in each segment to see how the segment is being served and find opportunities for new and improved products.

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Topics: product portfolio management, product management, product strategy, product positioning

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