If you want your company to grow and expand, the key to success is a solid product strategy. Your product strategy must be flexible and nimble to quickly react to changing market conditions. Our research has found that product managers rarely use specialized tools to set the strategy of their portfolio. Today’s general productivity tools make it difficult for companies to track and make changes and set their product strategy to adapt to the changing market needs in an agile and efficient way.

We are super excited to announce our latest capability for product managers to enhance their product scoring capability and define product specifications more accurately. With the introduction of equations, product teams can define specifications that can result from calculations based on features on the product.

Organizations with many products or variants need a way to organize their team and products to be easily managed and analyzed. Using the Gocious platform, you can organize your products into product lines. Today we are happy to announce that, in addition, you can now group your product lines under different categories. With categories, you can view all your product line changes and launch roadmap grouped by category.

Staying competitive means keeping an eye on your competitor’s products and ensuring that your products have a clear differentiating feature against them. Competitor’s products go through changes. Keeping your records up-to-date and regularly revisiting your side-by-side comparison charts is essential in ensuring your product is still staying ahead of its competitors.

The Product Managers toolkit has traditionally relied primarily on general productivity tools like Excel, Word and PowerPoint. What happens when you make the change to something that has been specifically designed to help Product Managers?

Product lines sunset. Your teams need a space to experiment, learn, and review alternatives for a short period. You want to improve your product line organization. The feedback we receive from our users form the basis of how we improve our software. This is no exception.

Product Managers play a critical role in balancing what customers want with their company’s objectives when identifying products that will be successful. Once these projections are made, they then need to drive the team responsible for turning this vision into reality. However, successful product ideation is not a Product Managers’ only purview. Product Managers also help facilitate or make decisions on what the next generation of products and features should be.  

Deciding what products and features to offer to your customers requires a clear understanding of your markets. Once you identify market segments, you can propose different product configurations to meet each segment's needs. You can perform an analysis of your products side-by-side against your competition in each segment to see how the segment is being served and find opportunities for new and improved products.

An integrated approach to product management will increase collaboration between team members, data and software systems. Doing this helps to lower the risk of a product failure, while raising your teams efficiency and reducing your organizations time to market.

We are excited to introduce the Change Report into the Gocious product portfolio management solution.  The Change report is a feature that enables the comparison of product line plan versions and increments to gain visibility into what has changed from one to the other, with just a click of a button.