Three ways to visually analyze and communicate your product line

Posted by Maziar Adl on 12/17/20 12:42 PM

To meet your customers' demands as a discrete manufacturer, you need to create a product line with various products and options with many possible configurations. Designing your product line for your customers in a way that is not confusing and in the same time meets their personalization needs can be a challenge. Visualizing entire product lines is a way to ensure it is serving the market needs and is easy to understand from a customer's perspective. It is also an essential tool to strategically communicate what is being built and how it serves the market, enabling everyone inside the organization to stay aligned and informed.

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Topics: Configurable products, Product planning, product plan, product portfolio management, product mix, product management, product strategy, product family, product configuration

Creating an agile product portfolio roadmap

Posted by Maziar Adl on 12/8/20 1:51 PM

There has been a recent change in the market, and you need to analyze your product line and plan a change to the current features and products immediately to address the market in 3 months.

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Topics: Configurable products, product plan, product portfolio management, product line, product mix, product management, product strategy, product roadmap

Webinar replay: Supercharge your PLM environment

Posted by Simon Leyland on 11/12/20 12:23 PM

Gocious recently held a webinar to discuss why integrating product planning with PLM is essential. The webinar, available to watch on-demand, presented the benefits of integration for PLM and product planning. We discussed how Gocious can help with that integration and also digitally transforming the product planning process.

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Topics: Product managers, Configurable products, manufacturing

Webinar replay: Product launch cycle trends in the age of agile manufacturing

Posted by Simon Leyland on 9/2/20 2:00 PM

Gocious recently held a webinar to discuss the results and insights of a recent industry market research study that we conducted. The webinar, available to watch on-demand, presented some of the key insights that we uncovered. We ultimately discussed the ways manufacturers can optimize their product launch cycle times.

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Topics: Product managers, Configurable products, manufacturing

Webinar replay: Customers want customizations...but do they want the options?

Posted by The Gocious Team on 8/10/20 9:57 AM

Gocious and JATO Dynamics North America recently held a webinar for manufacturing product planners, designers, and engineers to discuss customer behavior trends in manufactured products. The webinar, available to watch on-demand, hosted experts from the two companies who evaluated the situation manufacturers face in designing product lines with complex customizations.

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Topics: Product managers, Configurable products, manufacturing

A New Way to Analyze and Visualize Your Product Definition

Posted by Maziar Adl on 6/29/20 6:15 AM

Within the manufacturing world, product planning teams are chartered to define new products to meet customer and market needs. These products are often made up of countless individual feature sets, packages, and options, adding to the complexity of products. There is a strong need for decision analytics to help inform decisions, reduce complexity, and increase speed to market. 

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Topics: Configurable products, Product planning

Top 3 Pain Points Affecting Manufacturers & Product Planners

Posted by Maziar Adl on 6/8/20 6:15 AM

One of the biggest challenges product planners and manufacturers face is hitting the production schedule. You have to be careful that you don’t rush product launch and end up with a misaligned product, or miss fulfilling customer needs or market opportunities. The goal is to optimize around production and equipment efficiencies. And although changes are inevitable during production, having the tools to quickly react and resolve them is critical.

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Topics: Configurable products, Product planning, manufacturing

5 Tips To Better Align New Products To Customers

Posted by Maziar Adl on 4/27/20 9:35 AM

Product Planners have to be obsessed with the development of their products.  

What do consumers really need? What features are essential? What will resonate with the market?

It can be a little too easy to aggressively pursue product development in a way that drives a misalignment between expectation and reality in the customer's experience. Of course, product planners want to create the perfect product, but even an ideal model can produce a negative customer experience if you don’t plan ahead.

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Topics: Configurable products, Product planning

5 Things Learned So Far About Rapid Product Development From COVID-19

Posted by Maziar Adl on 4/6/20 6:58 AM

In the wake of COVID-19, companies like Dyson are trying to help the situation by retooling manufacturing to produce vital medical equipment and supplies. Companies like Medtronic are responding in-kind by releasing ventilator design specifications for free use.

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Topics: Configurable products, Product planning

Manage Product Complexity and Increase Speed to Market

Posted by Maziar Adl on 3/30/20 7:14 PM


Introducing our powerful software that introduces new methods and simplified modeling for decision-makers and managers of configurable products to strategically analyze product features. 

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Topics: Product managers, Configurable products

Product Planning and Development 

About Gocious

We assist manufacturers to digitally transform their product planning and to reduce their time-to-market while increasing flexibility. Gocious is a SaaS product portfolio management (PPM) solution that is a natural complement to PLM and CPQ systems, keeping the business and engineering teams in sync around a common product roadmap and feature definitions.

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