Gocious and JATO Dynamics North America recently held a webinar for manufacturing product planners, designers, and engineers to discuss customer behavior trends in manufactured products. The webinar, available to watch on-demand, hosted experts from the two companies who evaluated the situation manufacturers face in designing product lines with complex customizations.

The hallmark of a good company is that it’s sensitive to the ways in which users want them to improve their products. The benchmark for sensitivity, however, has changed dramatically over the past few years. Product lifecycles are much shorter—across manufacturing industries, companies now derive more than half their revenue from products less than three years old. In other words, product planners need to begin adopting an Agile mindset iterating the new and improved version of their product almost as soon as the Mark One version hits the shelves.

If you're a manufacturing product planner, designer, or engineer, join us on Thursday, July 30, 2020, for our first webinar: Customers want customization...but do they want the options? In this webinar, experts from JATO Dynamics market research and Gocious product decision analytics will explore and discuss trends around customer behavior in manufactured products. 

We are a small startup team of engineers and software developers that rely heavily on daily collaboration. A crucial goal for us during lockdown was to protect our ability to innovate together. Moving from a close-knit shared workspace to siloed environments in our homes challenged us to develop ways to cultivate the comradery, inspiration, and high drive we all share. 

Product planners are like artists. They interpret and translate customer needs into product requirements. Unfortunately, they spend so much time managing the product requirements process that they don’t have as much time to truly innovate. 

The complexities of manufacturing products can get out of hand quickly. Product planners and manufacturers need practical, robust tools to gain valuable insight into their product management. 

Product manufacturers across the country are working quickly to address the urgent needs healthcare and communities are facing as a result of COVID-19. Gocious offers these manufacturers our product planning software for free use during this time of crisis to develop preventative or curing products.