When it comes to leadership in the manufacturing world, product marketers and product managers are like two peas in a pod. Both positions require a thorough understanding of the product and their ideal customer's preferences and pain points. The day-to-day of both positions requires strategic planning and cross-functional collaboration to drive customer success.
Most customers don’t realize the number of people behind the complex products in their lives. From the product owners and managers to the team leads to the skilled technical employees, it takes a large, cross-collaborative team to design and build complex products. One of those important roles is the platform product manager.
Product roadmaps are essential tools to help manufacturers of all sizes navigate the ever-evolving landscape of innovation and development. The value that dynamic roadmaps deliver will depend on how product teams manage those roadmaps. Making regular updates and tracking key performance metrics (KPIs) is key to ensuring success across the entire product portfolio.
Your calendar is full of meetings when you're in the product development world. As tedious as they may feel, many of those meetings are important for your organization. At the executive level, you may be required to give approval on a new product or additional funding or provide feedback on a product in development.
In recent years, the global conversation surrounding environmental, social, and governance (ESG) goals has gained significant traction. From corporate boardrooms to legislation to consumer demand, there is a growing interest in issues such as climate change, social inequality, and ethical business practices. But what exactly are ESG goals, why are they important, and how can we effectively track and manage them? In this article, we share some of the best practices for tracking these goals with exciting new features that allow you to monitor and measure your progress directly on your product roadmaps.
Modern product development has many moving pieces to oversee and align. The key to staying on top of product development is to use sophisticated product roadmapping tools that keep the relevant stakeholders up-to-date in real-time. A product roadmap management software that focuses on clear visuals and advanced filtering options creates transparency and alignment across the portfolio. Transparency is essential for many reasons, including informing executives on product progress, coordinating stakeholders on decision-making, and prioritizing ideas based on company goals.
Ideas for new products or product improvements come from a variety of sources. Sometimes, they result from a stroke of genius, while other times, it’s the reaction to market changes or competition changes. Other inspiration for product improvements comes directly from the customer. When the end-user of your product tells you how they would like to see the product improved or enhanced, and you follow through to deliver on that feedback, you’ll have an advantage at keeping loyal customers and growing your market share.
Designing physical products is a thrilling experience, from sharing the initial concept with your team to watching the product take shape during manufacturing and finally having a positive impact on the customer's everyday life. Making physical products is also a lengthy and detailed process. Product managers must collaborate with market experts, engineers, designers, manufacturers, and many more stakeholders to see the product successfully through the launch. Physical product creation relies on experts, materials, technology, and artistry to come to life. Here’s what you should know about physical product development.
Having one central dashboard that allows you to see the entire product portfolio and their release milestones or major shared component adoptions across your products provides a great ability for stakeholders to understand how products come together and whether they are aligned across various teams.
As the leaders of a company, executives share the same vision and goals that their teams do. However, executives are more concerned with the long-term strategy of the company than the day-to-day work. Without constantly checking in with their employees, it can be difficult for them to know the status of projects.
